In the second edition of Talk With The Expert, Hendricus Andy Simarmata, President of Ikatan Ahli Perencanaan Indonesia (IAP Indonesia), shared his perspective on how cities must grow in harmony with their identity. He emphasized that urban planners play a crucial role in ensuring development reflects local character, cultural context, and long-term vision. Through thoughtful and context-specific planning, urban planners help cities maintain their uniqueness while adapting to modern demands. This session provided valuable insights into how identity-driven planning shapes resilient and meaningful urban environments, reaching more than 14,000 social media users.